Excellent comments
On the way back home while chatting with Ully I finally understood why I wasn't attracted to the Ice Cold Beer: it's because of the theme.
Visually that mix of parisian art nouveau ladies enjoying an oktoberfest on an 80's woodgrain background is totally turning me off.
So I had the idea of selling a conversion kit: Ice Cold Zombies!
The goal would be to put a silver bullet in the heart of rotting satanic zombies.
The tickets could still give you the right to a huge beer though