http://www.gamasutra.com/view/feature/6364/the_replay_interviews_ray_kassar.phpExcellent interview with the man who "took over" Atari after Nolan Bushnell. He is often blamed for "killing" Atari, but I think he speaks the truth in this interview.
Before Warner took over, we'd never ever even heard about Atari (apart from seeing the occasional B/W arcade game) in Europe. I think without Kassar/Warner, Atari wouldn't have been known at all outside the US.
Very nice interview indeed !