So cool! I was an avid reader of Spirou. My grandmother would always buy me the yearly edition (a big book that gathered all the issues from the year) at the beginning of the summer holidays. I remember staring at those ads for hours. The Star Wars figures adds were also cool because they tried to tell a story using the toys.
I love the Flash Gordon/Pepsi/Atari one... so bad it's good ... and I still have my TI-30 Galaxy!
I did that mod in one if my cabs. I'll go in the storage Sunday and take a few pics. Actually what I did was: keeping the original PS to feed the screen with 110V and use the modern switching power supply to feed my PCB with 5 and 12V. Makes sense?