It is so funny. It must have gone something like this BITD:
One Atari exec to another:
"Damn, we have a problem with production of our licensed DL game in Europe....what to do ?"
"Mmmmm, what was that damn bootlegger that copied our Asteroids, Missile Command and Video Pinball some years ago....they sure _did_ have great build quality....what was their name again....Adam....Bodam....."
"Yeah-yeah......mmm let's see....yeah, I got their number here from the law-suit that our distributor in Italy had against them......Ah, the name was Sidam ! Let's give them a call !"
Impressive work by the way !